Celebrate all kinds of teens on the verge of greatness and empower them to achieve positive impact in this world!
WHYPartner with Us?
Engage with our AUDIENCE (aka your audience!)
Teenage entrants, friends and schoolmates - 29 million teens in US, nearly 17 million attend high school
Parents, grandparents and more
Educators - 8.2 million K-12 employees; 2.5 millionhigh school teachers, TA's, tutors; 222kcounselors, social workers; 91k college arts educators, etc.
Community members - 48 million attend HS plays, 500 million tickets sold for HS football games
Fans of celebrity partners from entertainment, media, sports, art, science and tech
Fans of televised talent shows (e.g. American Idol, Masked Singer, America’s Got Talent, Dancing with the Stars, etc.)
Establish EMOTIONAL CONNECTIONS, trust, authenticity and relevance; lift brand perception and preference; earn customers for life
Lead a nationwide, galvanizing, uplifting movement to celebrate all kinds of teen passions and cultures
Invest in young changemakers and their ideas to change the world and create a sense of community centered around youth potential
Fund causes that are important to teens, families and employees
Align your brand with wholesome, family-oriented entertainment
Increase EMPLOYEE ENGAGEMENT and pride!
Demonstrate your support of your employees' children and grandchildren and of your current and future teenage employees
Showcase your brand’s commitment to issues that matter most to your employees
Engage your employees in skill-based volunteer opportunities that achieve tremendous impact to demonstrate your respect for their passions and sense of purpose
Achieve enduring IMPACT
Use your marketing, JEDI (Justice, Equity, Diversity, Inclusion), CSR, ESG, HR resources dollars to support the broader, enduring purpose of youth empowerment and/or specific causes such as:
Food insecurity, hunger relief
Education Opportunity Gap
Arts education, tech education, dropout prevention
Amplify your leadership on the issues that matter most to teens, parents, your employees and your company. Engage for Good compiled these statistics to demonstrate the positive impact purpose and supporting specific causes important to consumers can have on your brand. For example, (86%) say they’re likely to purchase from purpose-driven companies. (2019 Porter Novelli/Cone Purpose Biometrics Study)
Access CONTENT that is relevant and valuable
Incorporate our highly viral user-generated videos and custom contentinto your own digital marketing, content creation and advocacy programs
"When you’re serious about a cause that means a lot to your community, make members of that community the heroes of your campaign." AdAge
WHAT to Sponsor
From high level properties to specific skill- or cause-based opportunities and content, we'll help you design a program that meets your objectives
PROPERTIES that combine entertainment, music, art and technology and achieve purpose:
THE FESTIVALcelebrates all kinds of Teens on the Verge of Greatness and specific passion points
Thousands of entries will be screened, organized and presented in talent-specific online stages and galleries through the fall; millions of fans will view entries and vote for favorites to appear in weekly variety shows starting in December.
Major Partnership Opportunities:
Founding partners are recognized sitewide in perpetuity for their leadership.
Presenting partners are recognized sitewide through August and may choose to extend the partnership through spring 2022 or for multiple years
“Empowered by”partners enable teens to create or capture their entries by providing no-cost tech solutions, equipment, supplies or educational resources, or by funding access to those resources.
Venue sponsors "present" high-level categories with branding of the main entrance visible to all who enter and in benefit show intros
Performing Arts Pavillion
Visual & Media Arts Gallery
Talent category sponsors enjoy branding of the main stage (e.g. Singing) and any side stages (e.g. country singing). Side stages have additional sponsorship opportunities.
The CREATIVE FORCE FOR GOODempowers young changemakers to address causes you support;
Promote your own values by supporting cause-specific initiatives both in the online Creative Force for Good (CFG) and in weekly benefit variety shows! Each weekly episode will feature select student artwork and performances to increase awareness of the issues and raise funds and volunteers for youth-led solutions
Sponsor the high-level CFG - all causes, all skills
Sponsor cause-specific challenges encompassing all skills (e.g. Hunger)
Sponsor skill-specific efforts across all causes (e.g. Visual artists)
Invest seed funding for development of youth-led technology solutions
Donate media for awareness campaigns
Engage employees, commit in-kind resources to help teens develop plans and solutions
Create your own advocacy-based social media, public relations and other communications campaigns using CFG content
Each new season will highlight the status of innovations from prior seasons and provide regular updates on our website, ensuring a lasting recognition of your brand's support of teenage changemakers.
“Teens on The Verge" Weekly BENEFIT VARIETY SHOWSblendcelebration and purpose
The Next Big Thing in Talent Shows, Celebrity Benefit Shows and Youth-Led Movements - All in One!
From a site-wide, season-long partnership to a specific talent category sponsorship, you can customize a partnership to your objectives and within your budget. We will be happy to discuss ways you may wish to leverage your investment as well!
Levels of Sponsorship:
Presenting partners – “Teens on The Verge, Presented by [name]”
Official industry category - "Official [apparel, entertainment, mobile carrier, technology, beverage]" partner
Specific talent category - “Film makers, Empowered by [name]”
Specific weekly episode- “Teens on The Verge, Presented by [name], Episode 3 Sponsored by [name]”
Specific cause segment within a weekly episode; Changemaker Awards
Geography based (Starting Fall '20) – currently nationwide
Produce or sponsor valuable, uplifting, memorable content, and share it widely!
Entertaining - segments with celebrities, games (e.g. "Guess the celebrity" or "Talent Scout"), standings and announcements, achievements
Heartwarming, inspirational - stories of teens and their parents/guardians, mentors, influences, educators, youth org's, communities
Valuable to teens, educators, parents/guardians(talent-specific):
Educational videos, interviews, webinars, etc. - help level the playing field for underserved teens, help all discover and pursue their passions
Career awareness and readiness - show teens ways to make a living doing what they love, provide direction and resources to get there
Cause-based use of skills - show how valuable their passions are to furthering causes they care about, how to "speak up" with their craft.
Cause-specific- issues/what's at stake, stories of youth making an impact, interviews with experts and celebrity ambassadors, resources to learn more, ways to engage
Branded,life-changing SCHOLARSHIPS and PRIZES!
Offer high-value scholarships, internships, auditions and other special prizes and experiences that will launch teens you select toward greatness
Select from Festival or CFG participants or post your own custom challenges, auditions or applications!
Perfect for corporations, college recruiters, talent agents, casting directors, studios, record labels and media companies that wish to recruit amazing talent!
We'll give you access directly to all who submit entries; starting in 2022, we'll have staff that can help you narrow down the finalists!
Your awards or prizes are separate and in addition to any offered by The Verge Awards’ broader programming and will be distributed and administered by you - the offering individual, company or organization.
Combine marketing, JEDI, CSR, ESG, in-kind and employee resources to reach higher level benefits!
CASH- sponsorship, cause marketing, and media and entertainment marketing
100% of profit from shows will be donated to causes
Your investment will support operations, high quality production and promotion; 100% of remaining profit is donated to the Verge Awards' Youth Impact Charitable Fund to support causes teens help select.
PRIZES- Products, services, scholarships and life-changing experiences
We welcome valuable prizes for teens selected by adjudicators, celebrities and fans; or prizes for randomly selected fans, educators and fundraising sweepstakes:
in each talent category, such as musical instruments, art supplies, dance apparel, computers/laptops, graphic design or video editing software, film making or photography equipment, subscriptions, audio recording equipment and editing software and more.
for all teens, such as apparel, footwear, music, entertainment, gaming, food and beverages, media, electronics, personal care, software subscriptions and so on.
for parents, (in addition to many of those for teens) such asbanking and financial services, mobile service providers, travel and hospitality, CPG, tax preparation services, etc.
for teachers and administrators
And you can engage your employees to help select additional winners!
Want to host your own custom challenge/audition/application process? And/or select your own recipients? Join our Launchpad! (see above)
OUTREACH - Celebrity Partners, Media Donations, Marketing Platforms and Expertise
Help us cheer for these incredibly talented kids! Plus, the bigger the audience, the more recognition for all partners.
engage your celebrity partners in an impactful program they can personally relate to
rally your customers or subscribers
donate media to CFG or Dream Team campaigns
follow our social media channels
raffle value prizes to fans, etc.
BUDGET-RELIEVING assets, technology
Higher quality programming at lower costs means more funds for charity!
Support our programming, operations, production and distribution
Skill-based volunteer opportunites that support and celebrate diversity and youth potential will help you attract and retain your best talent
Encourage and empower your creative and innovative employees to use their expertise to
serve as virtual mentors to underserved teens
provide educational programming (how-to, career advice, etc.)
produce and promote Festival and variety benefit show content
work with CFG to help conceive and build out the best STEM solutions, artwork and campaigns
help build this uplifting movement, and more!
Your level of RECOGNITION is up to you.
While this is meant to be an upliting celebration, we also understand the need to be authentic and strike the right tone during these crises. You may wish to use your access to
send a message of encouragement to students, promote shows, help rally audiences
help promote the causes and organizations the teens are supporting, match contributions
help promote the broader Youth Impact Foundation, match contributions
allow us to post a simple statement of thanks from the students to you
promote your commitment to driving social change
There's so much to talk about!
Please take just 2-minutes to let us know what you're thinking, and we'll get some info together for you
(Major Presenting partners, cause-specific champions, weekly presenting partners, talent category sponsors - please call or email Linda Neaton at 203.449.5044, firstname.lastname@example.org):